What's not easy is, of course, the problem statement, and it's essential to achieving to a fundable pitch deck. In fact, it's the most important element because, without an obvious and believable problem, the solution is meaningless. We don't need solutions for problems that don't exist, right?
Consider the obvious anxiety, frustration, or roadblock your customers face today. You should be able to state it in a sentence or two.
Because the problem you define is unique to your market, you’ll want to briefly identify your customers. The highest level description is all that needed. You’ll define them further in your market section. Uber’s are taxi riders, the previous example, Cadee’s are golfers.
BIG TIP: In addition to the crystal clear believable, obvious problem statement on the page; the presenter’s explanation of the problem should include alternatives that are lacking and credible proof of the problems.